If your business has both a website and mobile apps, how should you set up your account to analyze events and users across all platforms?

The correct approach for analyzing events and users across both a website and mobile apps in Google Analytics 4 is to use one property that encompasses all your data streams. This setup allows for seamless integration and a holistic view of user interactions across platforms.

By having a single property, you can create a web data stream for your website and separate app data streams for each mobile application. This ensures that all relevant user data, events, and behaviors are tracked within the same property. Consequently, this facilitates comprehensive analysis, cross-platform reporting, and a unified audience view, which are essential for understanding the complete customer journey.

This structured approach fosters better data coherence, making it easier to compare metrics, analyze user engagement, and obtain insights that influence marketing and operational strategies. Moreover, it simplifies the management of reporting and configuration settings since everything is housed under one property.

In contrast, setting up two separate properties would fragment the data, making it difficult to analyze user interactions across platforms comprehensively. Having multiple properties for different user segments can complicate analysis further, as it creates silos of data. Using separate views for web and app data within one property could limit the integrated analysis that GA4 is designed to support.

Overall, consolidating data streams under a single property captures