If you want to analyze user journeys across a website and an app, which tool would you use?

To analyze user journeys across both a website and an app, Google Analytics 4 properties are the most suitable choice. GA4 is designed to provide a more integrated approach to tracking user behavior across various platforms, including websites and mobile apps. Unlike its predecessor, GA4 uses an event-based data model that allows you to track interactions more flexibly and comprehensively.

With GA4, you can create a unified user journey view, which is critical for understanding how users move between your website and app. This capability is enhanced by features such as cross-platform tracking, which captures data seamlessly without the need for complicated setups or separate properties for each platform.

Furthermore, GA4 supports the measurement of user interactions in a more holistic way compared to other versions, providing insights that are crucial for making informed marketing and product decisions. This cohesive overview aids in analyzing the user experience and identifying opportunities for improvement across the different platforms being used.