If you have a mobile app, which tool can be used to gather and send data to your Google Analytics 4 property?

The Firebase SDK is specifically designed to integrate with mobile applications, making it the ideal tool for gathering and sending data to your Google Analytics 4 property. Firebase provides a range of features that help in tracking user engagement, events, and other important metrics within mobile apps. By using the Firebase SDK, developers can seamlessly implement analytics tracking, which allows for efficient data collection and reporting in GA4.

In contrast, Google Tag Manager is primarily a web-based tool that helps manage and deploy marketing tags and is not focused specifically on mobile app data gathering. Google Data Studio is a reporting tool that is used for data visualization and does not send data directly to GA4 but rather pulls data from GA4 for analysis. Google Optimize is focused on website testing and personalization, and it does not serve as a data-gathering tool for mobile apps. Thus, the Firebase SDK stands out as the best tool for integrating mobile apps with Google Analytics 4 for data collection.