If enhanced measurement is enabled for a web data stream, what is the effect?

When enhanced measurement is enabled for a web data stream in Google Analytics 4, it allows for automatic data collection of certain interactions without the need for additional coding on the website. This feature simplifies the tracking setup by automatically capturing events such as page views, scrolls, outbound clicks, site search, and video engagement. The primary advantage is that it streamlines the data collection process, making it easier for users to gather valuable insights on user interactions without requiring extensive custom code or manual tagging.

This automatic event tracking is beneficial for users who want to set up analytics quickly and efficiently. By leveraging enhanced measurement, businesses can gain immediate insights into user behavior, enabling improved decision-making based on real-time data.