How should you set up your Google Analytics account if you have a website and apps for both iOS and Android?

Setting up your Google Analytics account with one property that includes one web data stream for your website and two app data streams for your iOS and Android apps is an optimal approach. This configuration enables a unified view of user interactions across all platforms—your website and both mobile applications.

By using a single property, you can track metrics and user behavior across different platforms within one dashboard, facilitating easier analysis and reporting. This structure also supports cross-device measurement, allowing you to understand how users might interact with your website and apps interchangeably.

Having separate data streams for the website and each app allows you to collect platform-specific data while still being aggregated under one property, simplifying management and ensuring a cohesive data analysis strategy. This streamlined approach is particularly beneficial for businesses aiming for integrated marketing strategies and comprehensive user insights across channels.