How should important events like newsletter sign-ups or purchases be labeled in Google Analytics 4?

In Google Analytics 4, important events such as newsletter sign-ups or purchases are labeled as conversion events. This designation is critical because conversion events track significant user interactions that contribute to the overall success of your business objectives. By marking these events as conversions, you can easily analyze their performance, understand their impact on user behavior, and optimize your marketing strategies accordingly.

Labeling events as conversions ensures that they are highlighted in reports, allowing for better visibility and reporting on key metrics that matter most to your business. This distinction helps differentiate between general events and those that are directly tied to your goals, facilitating enhanced decision-making processes based on data.

In contrast, the other terms do not capture the same significance as conversion events. Goals, while a term used in earlier versions of Google Analytics, have evolved in GA4 to focus more on events rather than static objectives; thus, they are not used in the same way. Key events, though important for tracking user interactions, do not inherently signify their importance in achieving business objectives. Engagement events are more about measuring overall user interaction rather than marking specific achievements that drive value, making conversion events the most suitable label for tracking impactful actions.