How does Google Analytics measure and report distinct user interactions for your mobile app and website?

Google Analytics measures and reports distinct user interactions primarily as events. In GA4, the focus has shifted from traditional metrics like page views to a more flexible and event-driven model that captures interactions in a comprehensive manner. Every activity a user engages with, such as clicks, scrolls, video plays, and app-specific actions, is tracked and reported as events. This allows businesses to gain more granular insights into user behavior across both mobile apps and websites.

Events in GA4 can be automatically collected, or they can be configured to track custom interactions that are relevant to specific business objectives. This adaptability is crucial for understanding how users interact with various elements of your mobile app and website in real time.

While page views are still relevant for measuring content consumption, they do not encompass the full range of interactions that can occur on a site or app. User sessions provide insight into user engagement over a specific time frame but do not detail individual actions. Custom dimensions offer valuable context but rely on predefined parameters and do not measure interactions directly. Hence, measuring and reporting distinct user interactions in GA4 is fundamentally centered around events, making this approach integral for detailed user analysis.