How can you analyze user retention over time in Google Analytics 4?

The most accurate way to analyze user retention over time in Google Analytics 4 is through the Retention reports. These reports are specifically designed to give insights into how many users return to your application or website after their first visit, allowing you to track user engagement over time.

Retention reports show you the percentage of users who return to your site or app in a specified time frame following their initial interaction. This information is crucial for understanding user behavior, the effectiveness of engagement strategies, and overall user experience. By evaluating this data, businesses can identify trends, uncover insights related to user loyalty, and make informed decisions to enhance user retention efforts.

While the other options, such as Event reports, Conversion reports, and Traffic reports, provide valuable insights into user activity and performance, they do not specifically focus on retention metrics. Event reports detail specific interactions users have with your site, Conversion reports measure the success of goals or actions, and Traffic reports analyze the sources driving users to your site. None of these options target the analysis of user retention over time as effectively as Retention reports do.